{"id":866,"date":"2018-07-07T00:00:00","date_gmt":"2018-07-06T16:00:00","guid":{"rendered":"http:\/\/13.125.168.60\/website-test\/"},"modified":"2021-11-19T17:45:35","modified_gmt":"2021-11-19T09:45:35","slug":"website-test","status":"publish","type":"post","link":"https:\/\/ctkpro.com\/blog\/website-test\/","title":{"rendered":"\u8981\u63d0\u6607\u8a02\u55ae\u91cf\uff0c\u9664\u4e86\u7db2\u9801\u901f\u5ea6\u3001SEO\uff0c\u4f60\u9084\u6709\u4ec0\u9ebc\u7db2\u9801\u6e2c\u8a66\u53ef\u4ee5\u505a\uff1f"},"content":{"rendered":"
[vc_row use_row_as_full_screen_section=”no” center_bck_image=”no” el_class=”container mx-auto blogContent”][vc_column css=”.vc_custom_1533708507132″][vc_column_text]<\/p>\n
\u7db2\u9801\u512a\u5316\u5de5\u5177\u6709\u5f88\u591a\u7a2e\uff0c\u5176\u76ee\u6a19\u4e0d\u5916\u4e4e\u4fee\u6539\u7d50\u69cb\u3001\u7a0b\u5f0f\u78bc\uff0c\u4f7f\u7db2\u9801\u7b26\u5408\u4f7f\u7528\u8005\u7684\u9700\u6c42\u548c\u7fd2\u6163\u3002\u95dc\u65bc\u7db2\u9801\u901f\u5ea6\uff0c\u6700\u5e38\u7528\u5230\u7684\u5c31\u662f Google Page Speed Test <\/a>\u4e86\uff0c\u7576\u7db2\u9801\u8b80\u53d6\u6642\u9593\u8d85\u904e 3 \u79d2\u4ee5\u5f8c\uff0c\u6703\u6d41\u5931\u8fd1\u4e00\u534a\u7684\u4f7f\u7528\u8005\uff0c\u7576\u7db2\u9801\u8b80\u53d6\u901f\u5ea6\u4f86\u5230 5 \u79d2\uff0c\u8d85\u904e\u4e5d\u6210\u7684\u4f7f\u7528\u8005\u90fd\u6c92\u4e86\u8010\u5fc3\uff0c\u7d66\u4e0d\u4e86\u5ba2\u6236\u597d\u7684\u4f7f\u7528\u9ad4\u9a57\u3002\u5176\u4e2d\u7814\u7a76\u66f4\u6307\u51fa\uff0c\u6709\u4e09\u6210\u7684\u4f7f\u7528\u8005\uff0c\u6703\u5728\u611f\u53d7\u5230\u7db2\u8def\u901f\u5ea6\u4e0d\u8db3\u5f8c\uff0c\u4e0d\u518d\u9020\u8a2a\u4f60\u7684\u7db2\u9801\u3002<\/p>\n \u53e6\u4e00\u500b\u512a\u5316\u7684\u65b9\u5411\u5c31\u662f\u91dd\u5c0d\u641c\u5c0b\u5f15\u64ce\uff0c\u4e5f\u5c31\u662f\u5927\u5bb6\u5e38\u63d0\u5230\u7684 SEO\uff08Search Engine Optimization\uff09\uff0c\u5e38\u898b\u7684\u8f14\u52a9\u5de5\u5177\u50cf\u662f Moz\u3001\u53f0\u7063\u7684\u300c\u7403\u4f86\u5c31\u6253\u300d\u90fd\u6709\u4ed6\u5f37\u5927\u4e4b\u8655\u3002\u5f9e Google Webmaster Tools<\/a> \u88e1\uff0c\u4e5f\u6709\u7d50\u69cb\u5316\u8cc7\u6599\u6e2c\u8a66\u5de5\u5177<\/a>\uff0c\u9664\u4e86\u8b93\u4f7f\u7528\u8005\u6e05\u695a\u660e\u767d\u4f60\u7684\u5167\u5bb9\u5916\uff0c\u8b93\u641c\u5c0b\u5f15\u64ce\u65b9\u4fbf\u6293\u53d6\u3001\u5224\u5b9a\uff0c\u6709\u597d\u7684\u6587\u7ae0\u7d50\u69cb\uff0c\u5982 h1\u3001h2 \u7684\u4f7f\u7528\uff0c\u4e5f\u662f\u76f8\u7576\u91cd\u8981\u3002[\/vc_column_text][vc_column_text]<\/p>\n Page Speed \u8207\u7db2\u9801\u7d50\u69cb\u512a\u5316\uff0c\u61c9\u8a72\u662f\u4f60\u7684\u7db2\u9801\u8a2d\u8a08\u516c\u53f8\u8981\u8003\u91cf\u7684\u9ede\uff08 A\/B Test<\/strong> \u5927\u81f4\u4f86\u8aaa\uff0c\u5c31\u50cf\u662f\u505a\u5be6\u9a57\u4e00\u6a23\uff0c\u63a7\u5236\u4e0d\u540c\u7684\u8b8a\u56e0\uff0c\u85c9\u6b64\u4f86\u4e86\u89e3\u4f7f\u7528\u8005\u5728\u7db2\u9801\u7684\u884c\u70ba\uff08\u50cf\u662f\u505c\u7559\u6642\u9593\u3001\u700f\u89bd\u9801\u9762\u6578\u3001\u9801\u9762\u9ede\u64ca\u3001\u884c\u70ba\u6d41\u7a0b\u7b49\u7b49\uff0c\u66f4\u9032\u4e00\u6b65\u82e5\u6709\u57cb\u6ed1\u9f20\u9ede\u64ca\u8ffd\u8e64\u7684\u7a0b\u5f0f\uff0c\u4e5f\u53ef\u4ee5\u5206\u6790\u51fa\u5404\u5340\u6bb5\u5167\u5bb9\u662f\u5982\u4f55\u88ab\u95b1\u8b80\uff09\u3002<\/p>\n \u900f\u904e\u9019\u6a23\u7684\u7db2\u9801\u5be6\u9a57\uff0c\u6211\u5011\u53ef\u4ee5\u770b\u51fa\u7684\u50cf\u662f\uff1a<\/p>\n \u4fc3\u92b7\u6d3b\u52d5\u7684\u9ede\u64ca\u6309\u9215\u984f\u8272\u3001\u5927\u5c0f\u914d\u7f6e\u5982\u4f55\u8f03\u5bb9\u6613\u5f97\u5230\u9ede\u64ca \u66f4\u8a73\u7d30\u53ef\u4ee5\u66f4\u52d5\u7684\u5167\u5bb9\uff0c\u5217\u5728\u6587\u7ae0\u7684\u6700\u5f8c\uff0c\u6709\u8208\u8da3\u7684\u8b80\u8005\uff0c\u53ef\u4ee5\u4e86\u89e3\u5f8c\uff0c\u7528\u9019\u4e9b\u8b8a\u9805\u505a\u5be6\u9a57\u3002[\/vc_column_text][vc_column_text]<\/p>\n A\/B Test\uff1a<\/strong>\u5c07\u540c\u4e00\u500b\u7db2\u5740\uff0c\u5012\u5165\u4e0d\u540c\u9801\u9762\uff0c\u5176\u4e2d\u53ef\u80fd\u5305\u542b\u4e00\u500b\u6587\u6848\u6539\u8b8a\u3001\u4e00\u500b\u7522\u54c1\u5716\u7247\u6539\u8b8a\u3001\u4e00\u500b\u7db2\u9801\u914d\u8272\u6539\u8b8a\u3002A\/B Test \u7684\u5b97\u65e8\u5c31\u662f\u50c5\u64cd\u4f5c\u6700\u5c11\u7684\u63a7\u5236\u8b8a\u56e0\uff0c\u85c9\u6b64\u89c0\u770b\u4f7f\u7528\u8005\u53cd\u61c9\u4e4b\u5f8c\uff0c\u7559\u4e0b\u597d\u7684\uff08\u7121\u8ad6\u662f\u9ede\u64ca\u7387\u3001\u8f49\u63db\u7387\u3001\u505c\u7559\u6642\u9593\u7b49\uff09\uff0c\u518d\u5feb\u901f\u4fee\u6539\u8b8a\u56e0\uff0c\u53cd\u8986\u5faa\u74b0\uff0c\u4ee5\u9054\u5230\u6700\u597d\u7684\u6548\u679c\u3002<\/p>\n <\/strong><\/p>\n \u91cd\u65b0\u5c0e\u5411\u6e2c\u8a66\uff08Redirect Test\uff09\uff1a<\/strong>\u53c8\u7a31\u4f5c Split URL Test\uff0c\u7c21\u55ae\u4f86\u8aaa\u662f\u5c07\u4e00\u500b\u9801\u9762\u505a\u51fa\u5169\u7a2e\u7248\u672c\uff0c\u85c9\u6b64\u4f86\u770b\u51fa\u54ea\u7a2e\u8a2d\u8a08\u4e0b\uff0c\u6574\u9ad4\u6548\u679c\u8f03\u4f73\u3002\u8207 A\/B test \u6700\u5927\u7684\u5340\u9694\uff0c\u53ef\u4ee5\u8aaa\u662f\u63a7\u5236\u8b8a\u56e0\u7684\u7dad\u5ea6\u4e0d\u540c\uff0cA\/B Test \u504f\u91cd\u6587\u6848\u3001\u5716\u7247\u3001\u6392\u7248\u7684\u8b8a\u52d5\uff0c\u504f\u5411\u7db2\u9801\u524d\u7aef\u6539\u52d5\uff0cRedirect Test \u5247\u8457\u91cd\u5f8c\u7aef\u6539\u8b8a\uff0c\u6700\u7d42\u5c0e\u5411\u7684\u7db2\u9801\u4ee5\u5168\u7136\u4e0d\u540c\u3002<\/p>\n \u8209\u500b\u7c21\u55ae\u4f8b\u5b50\uff0c\u4e00\u500b\u7db2\u62cd\u7db2\u9801\uff0c\u505aA\/B Test \u6642\uff0c\u53ef\u80fd\u66ff\u63db\u7522\u54c1\u80cc\u666f\u5716\u7247\uff0c\u4f86\u6e2c\u8a66\u6d88\u8cbb\u8005\u559c\u6b61\u4f55\u7a2e\u504f\u597d\uff1bRedirect Test \u6642\uff0c\u5247\u5c07\u4f7f\u7528\u8005\u5c0e\u5411\u5169\u500b\u4e0d\u540c\u9801\u9762\uff0c\u5176\u4e00\u53ef\u80fd\u6558\u8ff0\u7522\u54c1\u7279\u8272\uff0c\u53e6\u4e00\u500b\u5247\u5f9e\u6d88\u8cbb\u8005\u63a8\u85a6\u8a55\u8ad6\u958b\u59cb\uff0c\u6574\u9ad4\u6587\u6848\u76ee\u7684\u3001\u65b9\u5411\u90fd\u6709\u4e9b\u5340\u9694\u3002<\/em><\/p>\n <\/strong><\/p>\n \u591a\u8b8a\u9805\u6e2c\u8a66\uff08Multivariate tests\uff09\uff1a<\/strong>\u591a\u8b8a\u9805\u6e2c\u8a66\u53ef\u4ee5\u770b\u505a\u662f\u591a\u7d44\u7684 A\/B Test \u6df7\u5408\u540c\u6642\u6e2c\u8a66\uff0c\u5047\u8a2d\u6709\u5169\u500b\u8b8a\u9805\uff0c\u5c31\u6703\u6709\u56db\u7a2e\u7d44\u5408\uff1b\u4e09\u500b\u8b8a\u9805\u5c31\u5f97\u5230\u516d\u7a2e\u7d44\u5408\uff0c\u4ee5\u6b64\u985e\u63a8\u3002\u505a\u591a\u8b8a\u9805\u6e2c\u8a66\u7684\u76ee\u7684\u5728\u65bc\uff0c\u66f4\u5feb\u901f\u7684\u627e\u51fa\u6700\u9069\u5408\u7684\u5230\u9054\u9801\u9762\uff08Landing Page\uff09\uff0c\u5728\u65b0\u7db2\u9801\u6216\u65b0\u7522\u54c1\u4e0a\u5e02\u6642\uff0c\u8f03\u5feb\u901f\u7684\u4e86\u89e3\u5230\u6f5b\u5728\u4f7f\u7528\u8005\u3002[\/vc_column_text][vc_column_text]<\/p>\n \u4ee5\u6709\u7522\u54c1\u8ca9\u552e\u7684\u985e\u578b\uff0c\u6700\u9700\u8981\u591a\u65b9\u5617\u8a66\u3002<\/p>\n \u4e00\u500b\u7522\u54c1\u7684\u7279\u8272\u3001\u512a\u52e2\uff0c\u53ef\u80fd\u5c0d\u61c9\u5230\u4e0d\u540c\u65cf\u7fa4\uff0c\u5c31\u7b97\u5b8c\u6574\u7684\u505a\u904e\u5e02\u5834\u8abf\u67e5\uff0c\u771f\u6b63\u4e0a\u7dda\u958b\u8ce3\u4e5f\u6709\u53ef\u80fd\u662f\u5b8c\u5168\u4e0d\u540c\u7d50\u679c\u3002A\/B Test \u6700\u9069\u5408\u5728\u65b0\u7522\u54c1\u4e0a\u5e02\uff0c\u6709\u65b0\u7684\u884c\u92b7\u6d3b\u52d5\u6642\u57f7\u884c\uff0c\u53ef\u4ee5\u9810\u5148\u8a2d\u8a08\u597d\u5169\u4e09\u7a2e\u6a23\u5f0f\uff0c\u85c9\u7531\u9019\u6a23\u7684\u6e2c\u8a66\uff0c\u770b\u51fa\u4f55\u7a2e\u5716\u6587\u6700\u5438\u5f15\u6d88\u8cbb\u8005\uff0c\u5c31\u662f\u4f60\u7684\u8a02\u55ae\u4f86\u6e90\u4e86\uff01<\/p>\n \u50cf\u5229\u7528 WordPress \u7684\u7db2\u9801\uff0c\u5c31\u6709\u8a31\u591a Plugin \u53ef\u4ee5\u5feb\u901f\u7684\u5efa\u7f6e A\/B Test\uff0c\u751a\u81f3\u50cf\u662f Nelio AB Testing \u9019\u6a23\u7684\u5916\u639b\uff0c\u9084\u53ef\u4ee5\u770b\u51fa\u9801\u9762\u4e2d\u4e0d\u540c\u5340\u584a\u7684\u9ede\u64ca\u7387\uff0c\u76f8\u6bd4\u65bc\u55ae\u7d14\u7684\u4e0a\u67b6\u5230 Pchome\u3001\u8766\u76ae\u9019\u6a23\u7684\u5e73\u53f0\uff0c\u66f4\u5bb9\u6613\u627e\u5230\u4f60\u7684\u5ba2\u7fa4\u504f\u597d\uff0c\u800c\u975e\u4e00\u5473\u7684\u82b1\u9322\u8cb7\u5ee3\u544a\u4f86\u9054\u5230\u66f4\u9ad8\u7684\u696d\u7e3e\u3002[\/vc_column_text][vc_column_text]<\/p>\n Google \u63d0\u4f9b\u7684\u6559\u5b78\u5e7e\u4e4e\u6db5\u84cb\u4e86\u5404\u5f0f\u7db2\u9801\u6e2c\u8a66\u65b9\u6cd5\uff0c\u5c31\u8b93\u6211\u5011\u76f4\u63a5\u770b\u770b Google \u600e\u9ebc\u6559\u6211\u5011\u3002\u9019\u88e1\u5217\u51fa\u90e8\u5206\uff08\u8a72\u62ff\u54ea\u4e9b\u4f86\u505a\uff0c\u7aef\u770b\u7db2\u9801\u6027\u8cea\u548c\u4f60\u512a\u5316\u7684\u76ee\u7684\uff09\uff0c\u5b8c\u6574\u53c3\u8003\u6587\u4ef6<\/a>\u8acb\u9ede\u9023\u7d50\uff1a<\/p>\n \u6587\u7ae0\uff1a<\/p>\n \u5167\u5bb9\u9577\u5ea6 \u6309\u9215\uff1a<\/p>\n \u6309\u9215\u985e\u578b\uff1a\u6587\u5b57\u3001\u5716\u793a \u5176\u4ed6\uff1a<\/p>\n \u5f71\u7247\uff08\u5305\u542b\u5f71\u7247\u5927\u5c0f\u3001\u81ea\u52d5\u64ad\u653e\u3001\u4f4d\u7f6e\u7b49\u7b49\uff09 \u9084\u6709\u4ec0\u9ebc\u4f60\u89ba\u5f97\u5728\u505a\u7db2\u9801\u6e2c\u8a66\u6642\uff0c\u4e00\u5b9a\u8981\u653e\u7684\u6539\u8b8a\u5462\uff1f\u7d50\u5408\u7db2\u9801\u6280\u8853\uff0c\u6211\u89ba\u5f97\u5728\u7db2\u9801 Description \u7684\u6587\u6848\u4e5f\u662f\u53ef\u4ee5\u8b8a\u5316\u7684\u9805\u76ee\uff0c\u5c24\u5176\u6392\u540d\u5df2\u7d93\u885d\u5230\u7b2c\u4e00\u9801\u7684\u95dc\u9375\u5b57\uff0c\u82e5\u80fd\u5728\u7db2\u9801\u63cf\u8ff0\u4e0b\u529f\u592b\uff0c\u52e2\u5fc5\u80fd\u589e\u52a0\u9ede\u64ca\u7387\u3002\u7559\u500b\u8a00\u544a\u8a34\u6211\u5011\uff0c\u4f60\u505a\u904e\u4ec0\u9ebc\u6210\u529f A\/B Test \u7684\u4f8b\u5b50\u5462\uff1f<\/p>\n <\/p>\n *\u53c3\u8003\u5716\u7247\u4f86\u81ea Google[\/vc_column_text][vc_empty_space height=”26px”][\/vc_column][\/vc_row][vc_row el_id=”blogWidget”][vc_column][vc_column_text el_class=”container mx-auto”]\u7db2\u9801\u6280\u8853\u7684\u512a\u5316\u5916\uff0c\u5167\u5bb9\u3001\u6587\u6848\u4e5f\u7d55\u5c0d\u503c\u5f97\u6e2c\u8a66<\/h4>\n
\u6c92\u932f\uff0c\u505a\u4e0d\u597d\u5c31\u53bb\u627e\u4ed6\u5011<\/del>\uff09\u3002\u4eca\u5929\u5e36\u5927\u5bb6\u4f86\u770b\u770b\u5c31\u5167\u5bb9\u3001\u7248\u9762\u3001\u5716\u7247\u6216\u8005\u7db2\u5740\u8def\u5f91\u4e0a\uff0c\u6709\u4ec0\u9ebc\u512a\u5316\u7684\u4f5c\u6cd5\u3002\u5f9e Google \u63d0\u4f9b\u7684\u9019\u5206\u8cc7<\/a>\u6599\uff0c\u544a\u8a34\u6211\u5011\u9019\u5e7e\u7a2e\u6e2c\u8a66\u65b9\u5f0f\uff1a<\/p>\n
\nRedirect tests<\/strong>
\nMultivariate tests<\/strong><\/p>\n
\n\u7acb\u5373\u8cfc\u8cb7\u3001\u8cfc\u7269\u8eca\u8a72\u600e\u9ebc\u653e\uff0c\u7528\u4ec0\u9ebc\u914d\u8272
\n\u6587\u7ae0\u9801\u9762\u6392\u7248\u3001\u5167\u5bb9\u8b8a\u52d5\u5982\u4f55\u5f71\u97ff\u4f7f\u7528\u8005
\n\u9801\u9762\u914d\u8272\u8b8a\u52d5\u5982\u4f55\u5f71\u97ff\u4f7f\u7528\u8005
\n\u7db2\u9801\u6539\u7248\uff0c\u6216\u8005\u5c0e\u5411\u4e0d\u540c\u9801\u9762\uff0c\u6709\u4f55\u5f71\u97ff<\/p>\n\u9019\u5e7e\u7a2e\u7db2\u9801\u6e2c\u8a66\u6709\u4f55\u4e0d\u540c\u5462\uff1f<\/h4>\n
\u4ec0\u9ebc\u7db2\u9801\u9700\u8981\u505a A\/B TEST<\/h4>\n
\u7db2\u9801 A\/B TEST\uff0c\u4f60\u53ef\u4ee5\u9019\u6a23\u505a\uff1a<\/h4>\n
\n\u55ae\u7368\u9801\u9762\/\u591a\u9801\u9762
\n\u6587\u6848\uff0d\u6a19\u984c\u3001\u6a19\u7c64\u3001\u5206\u985e\u3001\u63d0\u793a\u6587\u5b57
\n\u8a2d\u8a08\u98a8\u683c
\n\u6b65\u9a5f\u6307\u793a\uff1a\u6578\u5b57\u3001\u73fe\u5728\u4f4d\u7f6e\u3001\u9eb5\u5305\u5c51\u3001\u5b8c\u6210\u6bd4\u4f8b
\n\u5716\u7247\u6a23\u5f0f\uff08\u6578\u91cf\u3001\u6a23\u5f0f\u3001\u914d\u8272\u3001\u5c55\u793a\u65b9\u5f0f\u7b49\uff09<\/p>\n
\n\u4f4d\u7f6e\u3001\u5927\u5c0f
\n\u5716\u7247\u6a23\u5f0f\uff1a\u52d5\u614b\u3001\u6241\u5e73\u5316\u30013D
\n\u984f\u8272<\/p>\n
\n\u4ee3\u8a00\u3001\u63a8\u85a6
\n\u8a8d\u8b49
\n\u5408\u4f5c\u5ee0\u5546\u3001\u4f5c\u54c1\u96c6
\n\u793e\u7fa4\u5a92\u9ad4\uff08\u9023\u7d50\u3001\u8b49\u8a00\u3001\u700f\u89bd\u71b1\u5ea6\uff09<\/p>\n